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Custom Flavors Lands Fresh Investment

Published July 27, 2026
Published July 27, 2026
Lucas George Wendt via Unsplash

Key Takeaways:

  • Custom Flavors lands fresh investment from Butterfly Equity and Graham Partners. 
  • In connection with the investment, Butterfly and Graham have created a flavor investment platform.
  • The partnership will provide the company with resources to expand its scale, build its team, and invest in its facilities.

Butterfly Equity and Graham Partners invested an undisclosed amount in the flavors maker.

WHO: Headquartered in San Clemente, California, Custom Flavors is a developer and manufacturer of premium liquid and powdered sweet flavors serving the protein & nutrition, gummies & nutraceuticals, functional food & beverage, and better-for-you snack industries. Founded in 2000, Custom has built a reputation for delivering customized, high-complexity flavor solutions through deep technical expertise, a robust regulatory function, and an agile, customer-focused operating model. The company’s strong modulation and masking capabilities—critical in applications that contain high protein, high fiber, or other functional ingredients with off-notes—have established its position as an innovation partner of choice for its customers.

Butterfly is a private equity firm headquartered in Los Angeles with an additional office in New York City, specializing exclusively in the $28 trillion food sector. Since its founding in 2016, the firm has invested in a diverse portfolio of category-leading businesses representing approximately $9 billion in enterprise value.

Graham Partners is a private investment firm principally focused on investing in technology-driven companies in advanced manufacturing and technology-enabled services that are spurring innovation, resulting in...

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